About us
This Burger! This Chicken! This Standard.
A California-based fast casual restaurant built on a simple conviction: if you're going to serve something, stand behind every part of it.
"This" is more than a name. It's a Standard.
In Farsi, Indonesian, and Malay,inimeans "this." This burger. This chicken. This standard.
It's a commitment to specificity — what we serve, how it is sourced, and the standard it is held to every day.
Farsi
Indonesian
Malay
Quality is not a claim —
it is a standard.
At iniBurger, quality is not a claim — it is a defined ingredient standard across the entire menu. Most fast casual brands highlight individual attributes. iniBurger defines a complete standard across its core ingredients.
100% Angus Beef
No blends or fillers. Every burger patty is 100% Angus beef, carefully sourced — nothing else.
Premium Chicken
Chicken raised without hormones or antibiotics — applied to every item on the menu, not just select offerings.
Free-Range, Vegetarian-Fed
Free-range, vegetarian-fed poultry. No animal by-products in feed. A clean supply chain from source to plate.
100% Halal Certified
100% halal-certified proteins. For those who require it, a meaningful standard. For everyone else, a signal that sourcing is audited and intentional.
Real cheese. Always.
From cheddar and Swiss to pepper jack and Cotija, real cheese varieties are featured throughout the iniBurger menu.
Premium Buns
Martin's Famous Potato Rolls for mini burgers. Custom-spec fresh-baked bun — made exclusively to iniBurger's requirements — for Bigi burgers & chicken sandwich.
Designed to operate everywhere you order.
At iniBurger, quality is not a claim — it is a defined ingredient standard across the entire menu. Most fast casual brands highlight individual attributes. iniBurger defines a complete standard across its core ingredients.
Enterprise-grade ordering, kiosk, and kitchen systems — built for scale from day one.
Every order flows through a unified technology system that connects ordering, kiosks, and kitchen operations — built for consistency across all formats.
The Menu
iniBurger focuses on a simple core: burgers, chicken, and shareable formats.
One Standard.
Three Concepts.
iniBurger is the flagship brand in a growing system of concepts built on the same standards. Each concept extends the same ingredient philosophy into different formats.
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The Flagship · iniburger.com
Burgers: 100% Angus beef. Chicken sandwiches: premium sourced chicken. Served on Martin's Famous Potato Rolls or a custom-spec fresh-baked bun.
Chicken Wings · iniwings.com
Chicken wings built on the same sourcing requirements as the flagship — hormone-free, antibiotic-free, free-range, vegetarian-fed.
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Angus Beef Sliders · inisliders.com
Angus beef sliders served on Martin's Famous Potato Rolls — the same ingredient standard in a shareable format.
Built by people who
everywhere you order.
iniBurger was founded byAbdul and Leeza Popal, Afghan-born, Bay Area-raised entrepreneurs with business and technology backgrounds.
Abdul previously held a senior executive role at CafePress during its growth into a publicly traded company. The founding approach to iniBurger applied the same operational discipline to a new category: fast casual dining.
2012
Abdul serves as senior executive at CafePress through its NASDAQ IPO.
2020
iniBurger launches in the Bay Area, June. Built for omnichannel from day one.
TODAY
Five Bay Area locations open. Additional locations in development across California.
If you're going to serve something, stand behind every part of it.
— The founding conviction of iniBurger
iniBurger was co-founded by Abdul and Leeza Popal, Afghan-born entrepreneurs who both earned MBAs and built careers in tech and business before launching the brand in June 2020. Abdul served as a senior executive at CafePress through its 2012 NASDAQ IPO.
Where We Operate.
Bay Area & growing.
iniBurger currently operates five locations across the Bay Area:
Additional locations are in development across California.
Frequently Asked Questions
Everything you want to know about our ingredients, sourcing, and where to find us.
What makes iniBurger different from other burger chains?
Sourcing. iniBurger uses 100% Angus beef and premium certified chicken — hormone-free, antibiotic-free, free-range, vegetarian-fed, and free of animal by-products. The full menu (excluding fountain sodas) is HFCS-free. Most chains that market themselves on quality can’t make all of these claims simultaneously.
What does “ini” mean?
In Farsi, Indonesian, and Malay, “ini” means “this.” It’s a declaration of specificity: this beef, this chicken, this standard. A single word that captures the brand’s founding conviction — if you’re going to build something, build it right.
What buns does iniBurger use?
Martin’s Famous Potato Rolls for mini burgers — a nationally recognized artisan roll and the gold standard in premium burger buns. Bigi quarter-pound burgers and Bigi chicken sandwiches use a custom-spec fresh-baked bun made exclusively to iniBurger’s requirements
Does iniBurger have HFCS-free options?
The full iniBurger menu — burgers, chicken, wings, and sauces — is free of High Fructose Corn Syrup. The only exception is fountain sodas.
Does iniBurger have wings and sliders?
Yes. iniBurger’s clean-sourced chicken wings are also available through iniWings.com. Angus beef sliders on Martin’sFamous Potato Rolls are available through iniSliders.com.
Is iniBurger halal?
Yes — 100%. For guests who require halal, every protein on the menu is certified. For everyone else, it’s simply a signal that the sourcing standards are audited, intentional, and held to a higher bar than most chains choose to meet.
Who founded iniBurger?
iniBurger was co-founded by Abdul and Leeza Popal, Afghan-born entrepreneurs who both earned MBAs and built careers in tech and business before launching the brand in June 2020. Abdul served as a senior executive at CafePress through its 2012 NASDAQ IPO.
Where is iniBurger located?
iniBurger hasfive Bay Area locations — Berkeley, Fremont, Pleasanton, Campbell, and SantaClara — with three more currently in development across California. Onlineordering is available at iniburger.com, with delivery through DoorDash, UberEats, and Grubhub.